guru is a concept for a universal attachable posture corrector that is both pragmatic and sleek.
Since 2007, the average American has spent at least 6.5 hours a day sitting—and this staggering number does not even take social distancing and shelter-in-place orders into account. Today, millions of people are not only spending even more time sitting every day, but we are also developing bad posture habits by hunching over our computer screens.
This new reality is literally a pain in the neck!
My goal was to design a wearable that is universal, and can be attached to different necklaces, or even to the collar of a shirt.
The aesthetic of the wearable was inspired by streamlined, wholesome forms to portray an elemental, sleek, and poised look.
In contrast to other wearables, guru is meant to last. Its replaceable battery and ease of disassembly enable users to repair and replace parts, prolonging the guru’s lifetime.
The selected colors and finish create a luxurious, neutral look that fits perfectly with a variety of necklaces, shirts, and lifestyles.